In less than 48 hours that Wizkid released the video to his song, Fever and also broke the internet while at it by featuring his rumoured lover and African talented singer, Tiwa Savage, the video is already topping charts and breaking records by hitting over million views on Youtube.
This video got over a million view in less than 24 hours and to say that was the news, the views have increased by over one hundred percent with the video presently as at when this content is being created has gotten 2.1 Million views on Youtube while the audio released three weeks ago is less than one million views.
Although strong assumptions and speculations are being made that Wiozkid and Tiwa Savage are having a romantic affair, what is not the assumption is the PR stunt that this video is and a good PR at that because it has and still is achieving its aim with the views and the social media trends it has made.
On the 24th of October when the Fever video was released, the video created five different trends with everything centred around FEVER.
Congratulations to Wizkid and Tiwa for successfully taking advantage of rumours and keeping the attention of the social space on you for two days in what translated to views which obviously has its financial rewards. Well done for this PR guys! It is indeed a hit.